OpenAI dropped ChatGPT Search in late 2024, and the SEO world collectively lost its mind. Again. Suddenly everyone's an expert on "answer engine optimization" and "conversational search strategies." The hot takes are flowing faster than a leaky content calendar. But here's the
Instagram just dropped their AI shopping assistant, and it's not another half-baked feature that'll disappear in six months. This one's different. It's already driving 23% more product discovery for brands that figured out how to work with it. Here's what
Google dropped another "helpful content" update in December 2025, and this one didn't mess around. Sites that survived previous algorithm changes found themselves hemorrhaging traffic overnight. The usual "just create quality content" advice? About as useful as telling someone to "just be successful.
It's that magical time of year again. Q4 budget planning season, where optimism meets Excel spreadsheets and everyone suddenly becomes an expert at predicting the future. I've watched teams spend weeks crafting beautiful budget presentations that fall apart by February. The culprit? Planning frameworks built for
Here's a fun fact: 73% of marketers say they struggle with attribution. The other 27% are either lying or have never actually looked at their data beyond surface-level vanity metrics. I've spent the last few years helping companies figure out which marketing efforts actually drive revenue
Google just answered your customer's question. Right there in the search results. No click required. Your beautifully crafted landing page? Still sitting there, unvisited. Your conversion funnel? More like a conversion suggestion at this point. Welcome to zero-click SEO, where Google serves up your content without serving up
Everyone's talking about LinkedIn video like it's some mystical algorithm that changes every Tuesday. (To be fair, it kind of does.) But after analyzing hundreds of videos that actually broke through in 2025—not the ones that got polite engagement from your immediate network—some clear
Let me guess. You've been using GA4 for two years now, and you're still clicking through seventeen different screens to answer one simple question: "How's our marketing actually performing?" Welcome to the club. GA4's default reports are about as helpful
Remember when Reddit ads felt like shouting into the void while wearing a suit at a punk show? Well, the September 2025 algorithm overhaul changed that. Dramatically. I've been running Reddit campaigns since 2019, back when "native advertising" meant hoping your promoted post didn't
January is brutal. Your customers just spent December getting hammered with "FINAL SALE" emails every 37 minutes. Their credit cards are maxed, their inboxes are traumatized, and they're probably doing that thing where they pretend to care about their health for three weeks. So naturally, this
Meta's AI ad creative generator launched with the usual fanfare. Revolutionary. Game-changing. The future of advertising. You know the drill. But here's what actually matters: does it work? And more importantly, does it work consistently enough to bet your ad budget on? I've been
I've watched marketers spend $20 on ChatGPT Plus, type "write me a blog post about SEO," get 500 words of generic fluff, then declare AI "doesn't work for content." The problem isn't the AI. It's the prompt. After