Instagram dropped their Discovery Feed update three months ago, and the marketing world responded predictably: half the experts declared organic reach "dead" (again), while the other half promised "10x growth with this one weird trick." Neither group is right. Here's what's actually
Every marketer I know has the same AI story. They tried ChatGPT for content, got excited about the possibilities, then slowly watched it become another tab they occasionally remember to use. The problem isn't AI capability—it's implementation. Generic prompts give generic results. But custom GPTs?
December 2025 wasn't just another core update. It was the one that made seasoned SEOs question everything they thought they knew about Google's algorithm. I've been tracking core updates since 2018, and this one? Different beast entirely. While everyone scrambled to decode "what
It's January 2026, and you're staring at a blank budget spreadsheet. Again. Last year's numbers are sitting there, mocking you with their mix of wins and "learning experiences." Your boss wants 20% growth with the same budget. Your team wants to try
Well, we finally made it. Third-party cookies are officially dead across all major browsers as of late 2025. No more "coming soon" warnings or gradual phase-outs. They're gone. And you know what? The internet didn't collapse. Shocking, I know. But here's what
LinkedIn's AI post generator landed with the subtle fanfare of every new AI feature these days—promising to revolutionize your content creation while you sip your morning coffee. Because clearly what LinkedIn needed was more posts that sound exactly the same. But here's the thing: I&
Let me guess—you've been staring at GA4's interface wondering where the hell your old reports went. You're not alone. Google decided to "improve" everything by making it completely different. Thanks, Google. But here's the thing: once you get past
Remember when getting a million views meant something? Those days feel quaint now. YouTube's latest algorithm update has officially crowned watch time as king, leaving view counts looking like participation trophies at a middle school track meet. The shift isn't subtle. Creators who built audiences on
Here's what happened to your website traffic in December: it spiked. Hard. People browsed, added items to cart, maybe even started checkout... then disappeared into the holiday chaos. Now it's January, and you're staring at a pile of abandoned sessions wondering if those visitors
OpenAI dropped ChatGPT Search in late 2024, and the SEO world collectively lost its mind. Again. Suddenly everyone's an expert on "answer engine optimization" and "conversational search strategies." The hot takes are flowing faster than a leaky content calendar. But here's the
Instagram just dropped their AI shopping assistant, and it's not another half-baked feature that'll disappear in six months. This one's different. It's already driving 23% more product discovery for brands that figured out how to work with it. Here's what
Google dropped another "helpful content" update in December 2025, and this one didn't mess around. Sites that survived previous algorithm changes found themselves hemorrhaging traffic overnight. The usual "just create quality content" advice? About as useful as telling someone to "just be successful.