I've been in enough "community building" workshops to know the script. Someone mentions Harley-Davidson owners getting tattoos of the logo, everyone nods sagely, and then we're supposed to replicate that with our B2B SaaS product. Sure, let me just convince accountants to tattoo our
Here's something that'll mess with your head: 95% of purchasing decisions happen subconsciously. Your customers think they're being rational, weighing features and benefits like good little economists. They're not. They're making gut-level decisions based on psychological triggers that have been
Let's get something straight: growth hacking isn't dead, but the term has been beaten to death by every startup founder who thinks adding a referral button counts as innovation. What's changed is that the low-hanging fruit got picked around 2018. The tactics that worked
Let me guess: you've seen the Instagram ads. "I made $10K last month in passive income!" Usually featuring someone on a beach with a laptop that's definitely not connected to anything. Here's the thing about affiliate marketing in 2025—it's
Let me guess: you optimized your website for mobile by making sure it "looks okay" on your phone. Maybe ran it through Google's Mobile-Friendly Test, got a green checkmark, called it a day. Here's the thing—73% of web traffic now comes from mobile
You've done everything right. Your Google Business Profile is claimed and verified. You've got photos. Your hours are accurate. You even respond to reviews within 24 hours like all the guides tell you to. And yet. The phone isn't ringing like you expected. Your
Let me guess: you've already optimized your product pages, set up abandoned cart emails, and run the same Facebook ads everyone else is running. Your conversion rate is... fine. Not great, not terrible. Just fine. Here's the thing about e-commerce marketing in 2025: the basics aren&
Let me guess: you've seen another LinkedIn post promising that "authentic storytelling" will revolutionize your B2B pipeline. Right next to the one about how "video is the future" (it's been the future since 2016, but sure). Meanwhile, you're sitting there
Here's something I've noticed: companies will spend six months building a feature that solves a problem customers don't have, then wonder why adoption is terrible. Meanwhile, the actual friction points—the places where customers rage-quit your product or call support at 2 AM—sit
Every company has a customer journey map. Usually it's beautiful. Color-coded stages, emotional peaks and valleys, touchpoint icons that look like they came from an expensive design system. And it's sitting in a Figma file nobody's opened since the workshop three months ago. Here&
Here's what nobody tells you about marketing automation: most tools are built for companies with dedicated ops teams, six-figure budgets, and the luxury of a 12-month implementation timeline. You probably have none of those things. I've watched countless businesses buy platforms they'll never fully
Your video marketing strategy probably looks like this: repurpose the TV commercial, upload it to YouTube, maybe boost it on Facebook, call it a day. Then you wonder why the engagement numbers look like a rounding error. Here's the thing. We're in November 2025, and most