Let me guess: you've been told you need to "capture" email addresses. Build your list. Gate your content. Deploy exit-intent pop-ups that chase people around like a desperate salesperson. Here's what actually happens. Someone lands on your site, starts reading something useful, and BAM—
Here's what everyone's been saying: TikTok Shop is crushing it, Instagram Shopping is yesterday's news, and if you're not selling through short-form video, you're basically leaving money on the table. Here's what the actual data says: it'
Let me guess: someone in a meeting said "Why don't we just create a page for every possible keyword combination?" and here you are, Googling whether this is genius or career suicide. The answer is yes. Programmatic SEO—generating thousands of landing pages using templates and
Let me guess: someone in leadership just asked which marketing channels are "really" driving conversions, and you're staring at GA4's attribution reports wondering if they're asking a question the platform can actually answer. Here's the thing—GA4's default
Remember when everyone and their marketing intern was churning out carousel posts? Slide 1: "Here's the problem." Slide 2-9: Generic advice you could find anywhere. Slide 10: "Follow me for more." Well, LinkedIn finally noticed. Between July and October 2025, data from multiple analytics
Here's the pattern every ecommerce marketer knows: December hits, revenue spikes, champagne flows. January arrives, and those eager holiday shoppers? Gone. Vanished. Like they never existed. You acquired them at premium CPAs during the most competitive shopping season of the year. They bought once, maybe twice. Then silence.
Meta rolled out their latest AI creative tools for Performance Max campaigns last month, and my inbox immediately filled with vendor emails promising "revolutionary results." You know the drill. But here's what actually matters: I've spent the last six weeks testing these tools across
I've reviewed maybe 200 content briefs from marketing teams in the past year. You know what the worst ones have in common? They read exactly like someone asked ChatGPT "write me a content brief" and hit send. The best ones? They're using AI, sure.
Here's what's happening right now in marketing departments everywhere: someone's building a 2026 budget in a spreadsheet, copying last year's numbers, adjusting for inflation, and calling it "data-driven." I get it. Budget planning season feels like being asked to predict
I've been in enough "community building" workshops to know the script. Someone mentions Harley-Davidson owners getting tattoos of the logo, everyone nods sagely, and then we're supposed to replicate that with our B2B SaaS product. Sure, let me just convince accountants to tattoo our
Here's something that'll mess with your head: 95% of purchasing decisions happen subconsciously. Your customers think they're being rational, weighing features and benefits like good little economists. They're not. They're making gut-level decisions based on psychological triggers that have been
Let's get something straight: growth hacking isn't dead, but the term has been beaten to death by every startup founder who thinks adding a referral button counts as innovation. What's changed is that the low-hanging fruit got picked around 2018. The tactics that worked