Here's something that'll surprise exactly no one: buying followers is still happening. In 2025. With all the detection tools, platform crackdowns, and public embarrassments. But here's what actually is surprising—the brands winning at influencer marketing right now aren't the ones throwing
I've reviewed maybe 200 brand positioning statements in the past two years. Want to know something depressing? About 180 of them could swap company names and nobody would notice. "We're innovative." "Customer-focused." "Industry-leading solutions." Cool. So is everyone else at
Your dashboard has 83 metrics. You check maybe 6 of them. The other 77 exist to make the platform demo look impressive. I've been in the meeting where someone proudly announces a 400% increase in impressions while revenue stayed flat. I've watched teams celebrate engagement rates
We decreased conversions by 34% in a single afternoon. Not the headline you typically see in conversion rate optimization case studies, is it? Most articles promise 10x growth with three simple button color changes. (Spoiler: that's not how any of this works.) But here's what happened,
I spent an hour last week reviewing a client's Google Ads account. They'd burned through $18,000 in three months with exactly seven conversions to show for it. The kicker? Their previous agency had called this "building momentum." Welcome to PPC in 2025, where
Email Automation That Actually Works: Beyond the Welcome Series Let me guess: your email automation strategy consists of a welcome series, an abandoned cart email, and maybe a birthday discount if you're feeling fancy. Join the club. Most companies treat automation like that gym membership they signed up
SEO in 2025: Why Your Strategy Probably Needs Fewer Tactics, Not More Here's what I've noticed scrolling through SEO Twitter lately: everyone's obsessed with the next tactic. AI overviews! Entity optimization! Topical authority mapping! Meanwhile, half the websites I audit still have broken internal
AI in Content Marketing: 2025's Unconventional Playbook AI has moved past the novelty phase. Every marketer now has access to ChatGPT, Jasper, or some content generation tool. The competitive advantage isn't in using AI anymore—it's in how you use it. The problem? Most
AI in Content Marketing: 2025's Biggest Shift You've probably heard the hype about AI in marketing. But here's what most articles won't tell you: the real revolution isn't about ChatGPT writing your blog posts. It's about AI fundamentally
AI in Content Marketing: 2025's Competitive Edge The content marketing landscape has shifted more dramatically in the past 18 months than in the previous decade combined. AI tools have evolved from novelty generators producing stilted prose to sophisticated systems that analyze audience behavior, predict content performance, and personalize
AI in Content Marketing: 2025's Game-Changing Strategies AI has moved from experimental novelty to operational necessity in content marketing. In 2025, brands using AI strategically report 3-5x higher engagement rates compared to traditional approaches, according to recent data from HubSpot's State of Marketing report. But here&