It's that magical time of year again. Q4 budget planning season, where optimism meets Excel spreadsheets and everyone suddenly becomes an expert at predicting the future. I've watched teams spend weeks crafting beautiful budget presentations that fall apart by February. The culprit? Planning frameworks built for
Here's a fun fact: 73% of marketers say they struggle with attribution. The other 27% are either lying or have never actually looked at their data beyond surface-level vanity metrics. I've spent the last few years helping companies figure out which marketing efforts actually drive revenue
Google just answered your customer's question. Right there in the search results. No click required. Your beautifully crafted landing page? Still sitting there, unvisited. Your conversion funnel? More like a conversion suggestion at this point. Welcome to zero-click SEO, where Google serves up your content without serving up
Everyone's talking about LinkedIn video like it's some mystical algorithm that changes every Tuesday. (To be fair, it kind of does.) But after analyzing hundreds of videos that actually broke through in 2025—not the ones that got polite engagement from your immediate network—some clear
Let me guess. You've been using GA4 for two years now, and you're still clicking through seventeen different screens to answer one simple question: "How's our marketing actually performing?" Welcome to the club. GA4's default reports are about as helpful
Remember when Reddit ads felt like shouting into the void while wearing a suit at a punk show? Well, the September 2025 algorithm overhaul changed that. Dramatically. I've been running Reddit campaigns since 2019, back when "native advertising" meant hoping your promoted post didn't
January is brutal. Your customers just spent December getting hammered with "FINAL SALE" emails every 37 minutes. Their credit cards are maxed, their inboxes are traumatized, and they're probably doing that thing where they pretend to care about their health for three weeks. So naturally, this
Meta's AI ad creative generator launched with the usual fanfare. Revolutionary. Game-changing. The future of advertising. You know the drill. But here's what actually matters: does it work? And more importantly, does it work consistently enough to bet your ad budget on? I've been
I've watched marketers spend $20 on ChatGPT Plus, type "write me a blog post about SEO," get 500 words of generic fluff, then declare AI "doesn't work for content." The problem isn't the AI. It's the prompt. After
Your traffic dropped 40% overnight. Again. Google rolled out another Helpful Content Update in December 2025, and if you're reading this, chances are you're either scrambling to understand what happened or doing damage control. I've been watching the search forums light up like Christmas
Let's be honest: most marketing budgets are fiction dressed up as spreadsheets. You allocated funds in January 2025 based on optimistic projections, a competitor's case study that conveniently left out their $500K ad spend, and whatever your CEO read on a flight. Now it's
Let's address the elephant in the room: attribution modeling is broken. Not "needs some tweaking" broken. More like "third-party cookies are dead, iOS is blocking everything, GDPR fines are terrifying, and we're all pretending last-click attribution still tells us anything useful" broken.