It's December 2025, which means you're either: A) Already done with budget planning (liar) B) Frantically copying last year's numbers and adding 15% C) Staring at a blank spreadsheet wondering why you chose marketing as a career Look, I get it. Budget planning feels
Google answered 58.5% of searches without a click in 2024. By late 2025, we're hovering around 60%. Let me say that again: more than half of all searches end right there on the SERP. No click. No visit. No chance to capture that email or show them
Let me guess: you've been promised that AI will revolutionize your content production. Again. And you know what? This time it's actually different. Not because AI suddenly got magical (it didn't), but because autonomous AI agents—tools that can plan, execute, and iterate without
Google has delayed cookie deprecation more times than I've reorganized my content calendar. (That's a lot.) But here's the thing: whether Chrome kills third-party cookies in Q2 2026 or pushes it to Q3, the direction is clear. The era of easy cross-site tracking is
Remember when your LinkedIn feed was full of posts with 47 comments that all said "Great insight!" and "Thanks for sharing!"? Yeah, LinkedIn remembers too. And they weren't fans. In March 2025, LinkedIn rolled out what they're calling their "authenticity update&
You've seen the demos. Type a prompt, wait 30 seconds, boom—professional video content. The promise? Never hire a video editor again. Scale your social presence infinitely. Turn your entire content calendar into video with the click of a button. Here's what they don't
GA4's default reports are designed for everyone, which means they're perfect for no one. You've probably noticed this. You open GA4, click through the standard reports, squint at engagement metrics that sort of tell you something, and then... you make a decision based on
Meta's Advantage+ Shopping Campaigns launched with the usual fanfare—promises of AI-driven optimization, simplified campaign management, and better performance with less effort. Classic. Here's what they didn't emphasize: ASC (yes, we're abbreviating because typing that full name repeatedly is nobody's
You spent October and November perfecting your holiday campaigns. The sales came through. Your December revenue looked beautiful. Then January hits, and those same customers who couldn't wait to buy from you suddenly act like you never met. Sound familiar? Here's what actually happens: Most brands
Instagram rolled out Collabs 2.0 in late 2025, and for once, the update actually matters. The original Collabs feature (remember that from 2021?) let two accounts co-author a post. Both profiles appeared in the header, both got the engagement metrics, both celebrated when it went viral. Simple enough. But
Let me guess: you've already read three articles this week about "optimizing for AI search" that basically said "just write good content" and called it a day. Right up there with "be yourself" as actionable advice. Here's the thing nobody&
Look, we all started 2025 with a beautiful spreadsheet. Color-coded tabs. Projected ROI that would make a CFO weep with joy. Maybe you even had a deck with those gradient charts that look impressive in meetings. And then reality happened. Here's the thing about marketing budgets: they'