It's November 2025, which means finance wants your Q1 2026 budget by yesterday, and you're staring at a spreadsheet that somehow spent $180,000 on "digital marketing" with the specificity of a fortune cookie. Here's the thing: most marketing teams aren'
Instagram rolled out significant changes to its Discovery Feed algorithm in September 2025, and most creators are still posting like it's 2023. I've been tracking performance across 40+ accounts since the update dropped. The results? Some creators saw their Discovery impressions jump 300%. Others tanked by
Let me guess: you've seen approximately 47 LinkedIn posts this week about AI agents "revolutionizing" marketing. Half of them are from people who think ChatGPT is an agent. The other half are selling courses. Here's the thing—autonomous AI agents are real, they'
It's November 2025, which means marketing leaders everywhere are staring at the same spreadsheet they've been updating since 2019, changing a few percentages, and calling it "data-driven planning." Look, I get it. Budget planning is nobody's favorite part of the job. But
Last month, I ran a simple test. Same content. Same time of day. One post from our company page, one from my personal profile. The personal post got 8x more impressions and 12x more engagement. This wasn't a fluke. It's the new reality of LinkedIn in
You've got seventeen browser tabs open right now. Google Analytics. Facebook Ads Manager. Your email platform. HubSpot. Maybe Semrush. Each one screaming different numbers at you, and honestly? You're not sure which ones actually matter. Welcome to marketing in 2025, where we have more data than
Google answered the user's question right there in the search results. Again. Your perfectly optimized article sits at position #1, but the click-through rate? A depressing 8%. Because why would anyone click when Google's AI Overview just served up your best insights in a tidy little
Let me guess: someone told you Advantage+ Shopping Campaigns are the future and you should just "let the AI do its thing." Then someone else told you that's lazy marketing and real professionals still run manual campaigns. Both are right. Both are also wrong. Here'
Here's what I keep seeing: marketers celebrating their GA4 migration like they've crossed some finish line, when really they've just shown up to the starting blocks. The default segments Google hands you? They're fine for surface-level reporting. But if you're
Instagram dropped Collabs 2.0 in October 2025, and predictably, every marketing guru declared it a "game-changer." You know what else was supposed to be a game-changer? Instagram Shopping. IGTV. Reels (okay, that one stuck). The point is, new features don't matter unless they actually move
Let me guess: you've seen the demos. AI agents that research, write, edit, and publish content while you sleep. Autonomous systems that promise to 10x your output without 10x-ing your team. And then you've seen the output. Generic. Safe. Suspiciously similar to what your competitors just
It's November 2025, which means you're either: A) Staring at a blank budget template wondering how to justify your existence B) Copy-pasting last year's numbers with a 10% increase and hoping nobody asks questions C) Building elaborate projections that will be obsolete by January