Let me guess: you've seen the headlines about ChatGPT Search "killing" Google, and now you're wondering if you need to rewrite every piece of content you've ever published. Deep breath. Here's what's actually happening. ChatGPT Search launched in
Your inbox is probably full of "New Year, New Strategy" emails right now. Mine too. But here's what most brands miss: those people who bought from you in December? They're sitting in your database right now, and most companies are about to treat them
Instagram rolled out its AI shopping assistant in late 2024, and the marketing world collectively lost its mind. Another AI feature promising to "revolutionize" e-commerce. Because clearly what we needed was more automation between customers and their wallets. But here's the thing: this one might actually
Google dropped another algorithm update in December 2025, and the SEO community did what it always does: panicked, posted hot takes, and promised the sky was falling. Except this time, something genuinely shifted. I've been tracking the data across about 200 sites over the past three weeks. The
Let me guess: your marketing budget allocation looks suspiciously similar to last year's, maybe with 10% shuffled around to justify a planning meeting. Here's the thing. Most marketing teams are still making budget decisions based on last-touch attribution ("the email got credit because it was
OpenAI dropped ChatGPT Search in late 2024, and the SEO community collectively had a moment. Not quite panic, but definitely not calm either. Here's the thing: ChatGPT Search doesn't work like Google. It doesn't give you ten blue links and call it a day.
Look, we need to talk about GA4. Two years after the Universal Analytics sunset, most e-commerce marketers are still clicking around GA4 like they're trying to find the bathroom in a stranger's house. Sure, the data's there. Somewhere. Behind seventeen menus and three different
Here's what nobody tells you about January: those people who browsed your site in December but didn't buy? They're not dead leads. They're your most valuable prospects. I know. Everyone's focused on fresh starts and new customer acquisition because it&
Instagram rolled out its Discovery Feed overhaul in early 2025, and the marketing world collectively lost its mind. Again. But here's what's different this time: the algorithm changes actually matter. I know, I know—every platform update gets hyped as "the biggest change ever."
Look, I've sat through enough webinars promising "revolutionary social commerce strategies" to last a lifetime. Most of them boil down to "post more content" and "use hashtags." Groundbreaking. But here's what's different about the TikTok Shop and Performance
You've been staring at Google Analytics for twenty minutes. There are graphs. Many graphs. Some go up, some go down, and you're not entirely sure which direction is good for that purple line in the bottom right. Welcome to marketing dashboards. Here's the thing:
Meta's been pushing their AI ad creative tools hard since late 2024. Advantage+ creative, AI-generated backgrounds, text variations that promise to "optimize engagement." The pitch is compelling: let the algorithm handle creative testing while you focus on strategy. Here's what they don't