Meta's Advantage+ Creative promised to revolutionize ad performance with AI-powered optimization. Another day, another AI feature that'll supposedly fix everything while you sleep. Except here's the thing: after running 50 campaigns across e-commerce, B2B, and lead gen clients over the past eight months, I&
Something weird happened while we were all busy optimizing for Google. Gen Z stopped using it. Not entirely, obviously. But here's the thing: 40% of young people now use TikTok or Instagram as their primary search engine. Not for everything, but for restaurants, product recommendations, how-to tutorials, and
You've spent three hours building a GA4 dashboard. It has 17 metrics, color-coded charts, and a beautiful layout. Your boss looked at it once, said "interesting," and never opened it again. Sound familiar? Here's the thing: GA4 gives you access to roughly 47 million
You just had your best month ever. December was a blur of orders, shipping notifications, and watching your revenue dashboard like it was the Super Bowl. Now it's January. And those customers? Gone. Vanished. Like they never existed. Here's the uncomfortable truth: somewhere between 60-75% of
Here's where we are right now: Google Analytics 4 still feels like learning a new language, third-party cookies are mostly gone, and your CFO wants to know exactly which marketing dollar drove which sale. Oh, and you need to do all this while respecting privacy regulations that seem
YouTube finally figured out how to make money from Shorts. Only took them, what, three years of watching TikTok and Instagram Reels rake it in? Better late than never, I suppose. But here's what matters: the monetization update that rolled out in mid-2025 isn't just about
Google's had a comfortable run as the gatekeeper of internet traffic. Twenty-five years of SEO professionals optimizing for one algorithm, one set of rules, one way of thinking about search. Then ChatGPT Search launched. Now we're not just optimizing for crawlers and ranking factors. We'
Let me guess: you've logged into GA4, stared at the default reports, and thought "this tells me nothing useful." You're not wrong. GA4's standard reports were designed to showcase what Google thinks matters. Which is great if you're Google. Less
You spent December watching visitors browse your site, add items to cart, and then... vanish. Now it's January, and your retargeting campaigns are showing those same products to those same people, expecting different results. Shocking news: it's not working. Here's the thing about post-holiday
OpenAI dropped ChatGPT Search in October 2024, and the collective response from content marketers was... crickets. Or maybe panic. Hard to tell sometimes. While everyone's been optimizing for Google's algorithm changes (again), a fundamentally different search experience has emerged. One that doesn't show ten
Let me guess: you've seen the screenshots. Some 23-year-old creator moved $847K through TikTok Shop in three weeks selling... what was it, deodorant? Meanwhile, your Amazon PPC campaigns are bleeding money faster than you can say "sponsored product placement." Here's the thing nobody mentions
Google just answered your customer's question. Right there in the search results. No click required. Your perfectly optimized content? Sitting on page one, generating exactly zero visits. Congratulations, you've won SEO and lost the game. Welcome to zero-click search, where 57% of mobile searches and 53%