Google Analytics 4 killed the old attribution reports and replaced them with... well, something that requires a PhD to understand. Or at least that's what it feels like when you first open the Attribution section and see "data-driven attribution" with zero explanation of what data it&
Here's what happens every January: marketing teams gather around conference tables, stare at their December traffic numbers, and wonder where all those visitors went. The answer? They're still there. They're just broke, overwhelmed, and ignoring your generic "New Year Sale" emails along
Your carefully crafted email just landed in spam. Again. Not because you used the word "free" (we're past that 2010 advice). Not because your subject line had an emoji. Gmail's 2025 algorithm is significantly more sophisticated than the keyword-matching systems marketers love to obsess
Instagram rolled out the Discovery Feed in late 2024, and immediately every growth hacker and their cousin declared they'd "cracked the algorithm." Spoiler: most of them hadn't. Here's the thing. The Discovery Feed isn't just a rebrand of the Explore
Let me guess: your email segmentation strategy is "active users" and "inactive users," maybe with a "recently purchased" segment thrown in if you're feeling fancy. No judgment. That was us six months ago. Then we started experimenting with AI-powered segmentation, and our
It's November 2025, which means you're either deep in budget planning or actively avoiding it. Let me guess: someone sent you a template with neat little categories, percentage allocations that magically add up to 100%, and a notes section you'll definitely fill out this
Let me guess: you've seen the case studies. "We used AI to generate 500 video ad variations and increased ROAS by 340%!" Cool. They don't mention the $80K they spent on the AI platform or the three-month learning curve. Here's what'
You spent three weeks creating the perfect guide. Researched every angle. Optimized every heading. Hit publish. Google scraped your answer, stuck it in a featured snippet, and now 60% of your target audience gets what they need without ever clicking through to your site. Congratulations. You just became a free
Here's the thing about GA4's funnel exploration: most marketers set up one funnel (usually checkout), check it twice, and then never look at it again. Which is a shame, because custom funnels are probably the most underused feature in GA4 that could actually change how you
Remember when optimizing for one search engine felt complicated? Good times. Now we've got ChatGPT Search in the mix, and the rules are... different. Not completely different—there's overlap—but different enough that you can't just copy-paste your Google playbook and call it a
Here's the pattern every ecommerce brand knows by heart: December is glorious. Sales spike. Your analytics dashboard looks like a hockey stick. You're already planning how to spend that bonus. Then January hits. Those hundreds of new customers? Gone. Vanished. They got their gift, used your
Meta's finally doing it. After two years of watching Threads grow to 200+ million users while sitting on a goldmine of ad inventory, they're opening the floodgates in Q1 2026. And look, I get the excitement. New platform, untapped audience, CPMs that don't make