Your email platform just added "AI-powered segmentation." The demo looked impressive. The sales rep said "predictive personalization" at least 14 times. And somewhere in the back of your mind, you're wondering: is this actually different from the behavioral triggers we've been using
Google dropped their December 2025 core update right before the holiday shopping hangover, and e-commerce sites are still picking up the pieces. Some gained 40% overnight. Others watched their traffic crater by half. The pattern isn't random. After analyzing movement across 200+ e-commerce sites (and talking to way
It's November 2025, which means two things: holiday campaigns are in full swing, and finance wants your 2026 budget proposal by end of week. Possibly yesterday. Here's what usually happens. You look at 2025's budget, add 15% because "growth," shift some money
Let me guess: you've been told you need to "capture" email addresses. Build your list. Gate your content. Deploy exit-intent pop-ups that chase people around like a desperate salesperson. Here's what actually happens. Someone lands on your site, starts reading something useful, and BAM—
Here's what everyone's been saying: TikTok Shop is crushing it, Instagram Shopping is yesterday's news, and if you're not selling through short-form video, you're basically leaving money on the table. Here's what the actual data says: it'
Let me guess: someone in a meeting said "Why don't we just create a page for every possible keyword combination?" and here you are, Googling whether this is genius or career suicide. The answer is yes. Programmatic SEO—generating thousands of landing pages using templates and
Let me guess: someone in leadership just asked which marketing channels are "really" driving conversions, and you're staring at GA4's attribution reports wondering if they're asking a question the platform can actually answer. Here's the thing—GA4's default
Remember when everyone and their marketing intern was churning out carousel posts? Slide 1: "Here's the problem." Slide 2-9: Generic advice you could find anywhere. Slide 10: "Follow me for more." Well, LinkedIn finally noticed. Between July and October 2025, data from multiple analytics
Here's the pattern every ecommerce marketer knows: December hits, revenue spikes, champagne flows. January arrives, and those eager holiday shoppers? Gone. Vanished. Like they never existed. You acquired them at premium CPAs during the most competitive shopping season of the year. They bought once, maybe twice. Then silence.
Meta rolled out their latest AI creative tools for Performance Max campaigns last month, and my inbox immediately filled with vendor emails promising "revolutionary results." You know the drill. But here's what actually matters: I've spent the last six weeks testing these tools across
I've reviewed maybe 200 content briefs from marketing teams in the past year. You know what the worst ones have in common? They read exactly like someone asked ChatGPT "write me a content brief" and hit send. The best ones? They're using AI, sure.
Here's what's happening right now in marketing departments everywhere: someone's building a 2026 budget in a spreadsheet, copying last year's numbers, adjusting for inflation, and calling it "data-driven." I get it. Budget planning season feels like being asked to predict